WDS Media Day In New York: A Huge Success - 2005 POST EVENT RECAP

Members of the media attended “WDS Media Day” to learn more about sun safety for possible use in their publications. Editors from Allure, Real Simple, Self, Figure, Shape, Good Housekeeping, Family Circle, Health, Essence, Cosmopolitan, Golf Digest, Golf for Women and several representatives of dermatology trade publications attended. LPGA Professional Angela Jerman also spoke to members of the media at WDS Media Day Event.

LEADING NATIONAL EXPERTS ON HEALTHY SKIN GIVE MEDIA FULL SWING INTO SUN SAFETY AT CHELSEA PIERS GOLF CLUBHOUSE

LPGA Tour Golf Professional Joins in Cause to Help Curb US Skin Cancer Epidemic

(April 5, 2005 — New York, NY) - The Women’s Dermatologic Society (WDS) broke new ground with its first ever Media Day held on May 16, 2005 at Chelsea Piers in New York City. The purpose of the event was to promote the “Play Safe in the Sun at LPGA” campaign that WDS launched last year and has successfully conducted at five major LPGA tournament sites across the U.S.

The event opened with presentations on sun safety and skin health by Drs. Jean Bolognia, Sandra Read, Wilma Bergfeld, Fran Cook-Bolden, and Wendy Roberts (who spearheaded the event).

Following the presentations, media guests were treated to a gourmet reception and free skin screenings conducted by Drs. Holder,and Nicole DeYampert. Dr. Karen Burke also assisted with the event meeting members of the media. Media interviews were conducted throughout the event. Members of the media received gift bags and packages containing a CD- ROM of each of the presentations.

In addition, just prior to Media Day, WDS learned that it would receive the AAD’s Gold Triangle Award on July 21, 2005 at the Hyatt Regency in Chicago.

The WDS Play Safe in the Sun at LPGA Campaign and Media Day event was made possible through the generous contributions of industry partner Dermik Laboratories, whose collaborative work with the WDS facilitated Angela Jerman’s role as national spokesperson for the outreach campaign at LPGA tournaments around the country. Other partners supporting the effort include: Doak Dermatologics, Ortho Neutrogena, Del-Ray Dermatologicals, Galderma, Guthy-Renker, Procter & Gamble, Lizgolf by Liz Claiborne, Taylor Made Golf, and Golf Digest.

In addition, the Oncology Nurses Association and the Dermatologic Nurses Association provided volunteer support at the tournaments.

Dr. Fran Cook-Bolden was one of the dermatologists who presented to the media representatives at Media Day

Pre-Event News Release (PDF)

Drs. Wendy Roberts, Wilma Bergfeld, Jean Bolognia, and Sandra Read
served as presenters at Media Day.

The presenting dermatologic authorities included:

Dr. Sandra Read (Washington, D.C.) Immediate Past President, WDS and Chair, U.S. National Capitol Screening: “What Exact Sunscreen is Right for You?—Fact vs. Myth”
Dr. Jean Bolognia (New Haven, CT), President, WDS: “The Consequences of Too Much Sun—More than Photo-Aging”
Dr. Fran Cook-Bolden (New York), Author of Beautiful Skin of Color: “Sun Protection and Skin Care for Multi-Ethnic Skin”
Dr. Wilma Bergfeld (Cleveland,OH), Past President, American Academy of Dermatology and Founding President, WDS: “Golf Legs—Do You Have Them? What to Do!”
Dr. Wendy Roberts (Rancho Mirage, CA), President, California Society of Dermatology and Dermatologic Surgery, “How to Prepare your Skin for Vacation.”

Current skin cancer statistics point to the urgent need for active Americans to take greater precautions to guard against the risks of prolonged sun exposure.

An estimated one million new cases of skin cancer will be diagnosed in 2005.
Skin cancer is now the leading form of cancer for young women ages 25--29.
Golfers face a heightened risk of developing skin cancer, according to American Academy of Dermatology surveys.
In light of the fact that prolonged sun exposure is the primary and most preventable cause of skin cancer, WDS President Dr. Jean Bolognia states that “The Women’s Dermatologic Society is fully committed to educating the public via the media as to how to “Play Safe in the Sun.”

For further information about Women’s Dermatologic Society, visit:
www.womensderm.org
www.playsafeinthesun.org

Contact Kerry Parker, Executive Director, at 1-877-WDS-ROSE

The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women’s Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to: foster, promote, and support women’s issues in dermatology; identify, train, and recognize women leaders in dermatology; and provide a forum for developing relationships.